“Guess The Appliance” on Instagram Official Rules and Regulations

THE “Guess The Appliance” ON INSTAGRAM


THIS CONTEST IS ONLY OPEN TO RESIDENTS OF CANADA, AND IS GOVERNED BY CANADIAN LAW. By entering this Contest, entrants agree to abide by these Rules. The decisions of the independent contest organization with respect to all aspects of the Contest are final. The Contest is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to Whirlpool Canada LP and not to Instagram. The information you provide will only be used to administer the Contest in accordance with Whirlpool Canada LP’s privacy policy found at www.kitchenaid.ca. Instagram is completely released of all liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to Whirlpool Canada LP and not Instagram.

NO PURCHASE NECESSARY: The “Guess The Appliance Contest” on Instagram (the “Contest”) is sponsored by Whirlpool Canada LP (the “Sponsor”).

1. ELIGIBILITY: To enter the Contest, you must be a legal resident of Canada, be at 18 years of age or older at time of entry and not be an employee of the Sponsor, its affiliated companies or agents, their respective advertising or promotional agencies, its media sponsors, or the third parties engaged by the Sponsor to assist it in administering the Contest or a member of any such employee’s immediate family (regardless of where they live) or persons with whom they are domiciled (whether related to the employee or not). In these Rules, “immediate family” includes mother, father, brothers, sisters, sons, daughters, partner and/or spouse. The Sponsor shall have the right at any time to require proof of identity and/or eligibility to participate in the Contest. Failure to provide such proof may result in disqualification. All personal and other information requested by and supplied to the Sponsor for the purpose of the Contest must be truthful, complete, accurate and in no way misleading. Sponsor reserves the right, in its sole discretion, to disqualify any entrant should such an entrant at any stage supply untruthful, incomplete, inaccurate or misleading personal details and/or information.

2. CONTEST PERIOD: The Contest will begin July 7, 2015 and end July 10, 2015 (the “Contest Period”).  During the Contest Period there will be a total of one (1) random draw, with a three day eligibility period, which can be entered on www.instagram.com/kitchenaid_ca.
The eligibility period begins July 7, 2015 and ends July 10, 2015. For clarity, the Contest Period has one (1) random draw eligibility period, as follows:

Random Draw #1 Eligibility Period: Begins at 9:00:00 AM ET on July 7, 2015 and ends at 11:59:59 AM ET on July 10, 2015
(A) During the Contest Period, Sponsor will post a hint during the Eligibility Period to its Instagram account asking fans to respond to the hint to be entered for a chance to win. To enter the Contest, comment on the photo with your answer, along with the hashtag #GuessTheAppliance. Your comment must be within the same stream as the Sponsor’s post for the Contest Period, include the hashtag, and comply with the instagram.com terms of use and the content requirements (detailed in rule #4 below). No other entry method will be accepted. By commenting on the original photo, you will automatically receive one (1) entry into the random draw which corresponds with the random draw Eligibility Period set out in Rule #2 above, based on the date of the entrant’s comment. Limit of one (1) entry per Instagram account per image during the random draw Eligibility Period.


(A) Your response must answer the hint posed by Sponsor at the beginning of each random draw Eligibility Period. i.e. “It has preset recipe programs.”

(B) Limit of one (1) entry per Instagram account per person per random draw Eligibility Period. Anyone found using fake or multiple accounts to enter the Contest will be ineligible to participate in the Contest. Use of any automated, script, macro, robotic or other program(s) to enter or otherwise participate in this Contest is prohibited and will automatically result in disqualification from the Contest. In the event an entrant responds with inappropriate content, in the sole discretion of the Sponsor, he or she will be disqualified from the Contest. Anyone found “spamming” by posting multiple unrelated comments or pictures that are unrelated to the #GuessTheAppliance or by sending large numbers of duplicate comments unrelated to the Contest will be disqualified from the Contest. In the event of a dispute, online entries will be deemed to have been submitted by the authorized account holder of the Instagram account submitted at the time of entry. “Authorized account holder” is defined as the person who is assigned a Instagram account by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning Instagram accounts for the domain associated with the submitted Instagram account. The selected entrants may be required to provide proof that he/she is the authorized account holder of the Instagram account associated with the selected entry name change. By entering the Contest, entrants agree to abide by and be bound by these Rules.

(C) Must be in English or French.

(D) Must contain the hashtag #GuessTheAppliance

(E) Must not, in the sole and unfettered discretion of the Sponsor, contain any offensive, obscene, immoral or illegal depictions.

(F) Must be intended for family audience viewing and contain only content that, in the sole and unfettered discretion of the Sponsor, is suitable for all persons, including persons under the age of 13.

(G) Must not, in the sole and unfettered discretion of the Sponsor, contain any nude, sexually explicit, disparaging, discriminatory, libelous or other inappropriate content; including, but not limited to, crude, vulgar or offensive language and/or symbols; derogatory characterizations of any ethnic, racial, sexual, religious or other groups; content that endorses, condones and/or discusses any illegal, inappropriate or risky behaviour or conduct (including but not limited to the use of alcohol or drugs); personal information of individuals, including, without limitation, names, telephone numbers and addresses (physical or electronic).

(H) Must not contain any copyrighted works (other than as owned by the entrant)

(I) Must not contain any third party trademarks or logos

(J) Must not violate any law

There will be a total of one (1) Prize available to be won during the Contest Period (each a “Prize”) with one (1) Prize available to be won during each Eligibility Period. The Prize available to be won during the Eligibility Period is as follows:

Random Draw #1: MasterCard Gift Card (approximate retail value $100)

The Prize must be accepted as awarded without substitution, or will be forfeited. The Prize is not transferable, not assignable, not for resale and has no cash surrender value (in whole or in part). Fulfillment of Prize is based on availability and the Sponsor reserves the right, in the event that the Prize cannot be awarded as described, in whole or in part, for any reason, to substitute another prize of equal or greater value, without liability. Prize includes delivery to one location in Canada.

6. RANDOM DRAWS: There will be a total of one (1) random draw during the Contest Period consisting of one (1) random draw per Eligibility Period. by an independent judging organization, from all eligible entries received during the Eligibility Period. To be declared a winner, the selected entrant must confirm eligibility to enter the Contest as described in Rule #1, correctly answer a time-limited, mathematical skill-testing question administered by the independent judging organization, and execute a Declaration and Release (as described in Rule #8).

Random draws will occur in Toronto, Ontario by an independent judging organization, as follows:

Random Draw #1 Eligibility Period: Draw will be held on July 10, 2015 at approximately 2:00 PM ET

Odds of winning each Prize are dependent upon the number of eligible entries during the respective Eligibility Periods. An entrant may only win one Prize during the Contest Period.

7. AWARDING OF THE PRIZE: The Sponsor will attempt to contact the selected entrant by tagging their username on the contest post on Instagram within 24 hours of being selected. The selected entrant must then send a direct message to Sponsor on Instagram (KitchenAid_ca) to confirm identity and eligibility.  The independent judging organization will administer a time-limited, mathematical skill-testing question. If the skill-testing question is correctly answered, a declaration and release form (the “Release Form”) will be issued by way of email for completion by the selected entrant in order to confirm that entrant has abided by all the Rules. If the selected entrant (a) does not respond within two (2) business days of notification (b) fails to correctly answer the skill-testing question; or (c) fails to reply to the properly executed Release Form within the specified time (see rule 8), then he/she will be disqualified and another entrant will be selected by the same process until such time as a winner is declared or there are no more eligible entries, whichever comes first. The Sponsor will not be responsible for failed attempts to contact a selected entrant.

8. The selected entrant will be required to reply to Declaration and Release Form email (the “Release Form”) confirming compliance with the Rules, acceptance of the Prize as awarded, without substitution, and releasing the Sponsor, its dealers, agents, affiliated and related companies, advertising and promotional agencies and their respective shareholders, directors, officers, employees, agents, dealers, representatives, successors and assigns (collectively, the “Releasees”) from any liability arising out of or in any way connected with the operation of this Contest and use of the Prize. The Prize winner assumes all liability for any injury or damage caused, or claimed to be caused, by participation in this Contest or use or redemption of the Prize and from and against any and all claims. The Release Form must be returned within the time period specified on the Release Form or the Prize may be forfeited. Upon receipt, Sponsor, or its representative, will inform the winner of details related to how the winner will receive the Prize.

9. The Releasees shall not be liable for any damages caused or alleged to be caused by or resulting from any entry, Prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason, including but not limited to: (i) any failure, interruption, technical malfunction or delay; (ii) any e-mail, text or other communication sent or received to or from the Sponsor or any of its agents or designees, for any reason; (iii) for any incorrect, untimely or inaccurate information, whether caused by the website where this Contest was featured, users or by equipment or programming errors associated with or utilized in the Contest; (iv) any technical or human error which may occur in the processing of any entry or entries in the Contest; for problems with the function of any website or website feature, howsoever caused; (v) the malfunction of, or damage caused to, any telephone network or lines, computer equipment, data, software, online systems, servers or access providers; (vi) any functionality lost due to not having cookies enabled; (vii) for traffic congestion on the Internet; (viii) the security or privacy of information transmitted via computer networks; (ix) breaches of privacy due to interference by third party computer “hackers” or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (x) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant’s ability to participate in the Contest.

10. By entering the Contest, winner hereby grants to the Sponsor the unlimited right (but not the obligation) to publish and use, without payment or other compensation and without notice, consent or approval, his/her name, photograph and likeness, address (city/town, province or territory), voice, and the whole or part of any statement or statements he/she has made or makes about the Contest, Prize awarded in any publicity, program or advertising, without geographic limit and in perpetuity, in any medium now known or hereafter devised (including, without limitation, the Internet), and hereby consents unconditionally to any such publication or use without further notice, consent, approval or compensation.

11. The Sponsor reserves the right to disqualify any individual that it finds to be violating these Rules or tampering with the entry process. The Sponsor reserves the right to refuse an entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to enter. Any attempt by anyone to deliberately undermine the legitimate operation of this promotion is in violation of criminal and civil laws and the Sponsor reserves the right to seek damages or other legal remedy to the fullest extent permitted by law. The Sponsor reserves the right to terminate the Contest, suspend the Contest or to amend these Rules at any time without notice if any factor interferes with the proper conduct of the Contest as contemplated by these official Rules. The Sponsor is not responsible for printing, distribution or production errors. Entry material/data that have been tampered with or altered are void. The use of an invalid email address will disqualify the entry. Users spamming the same email address will disqualify the entry.

12. In the event of a dispute, entries will be deemed to have been submitted by the authorized account holder (defined below) of the email address submitted at the time of entry. “Authorized account holder” is defined as the person who is: (a) assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address with the selected entry. If the identity of an entrant is disputed, the authorized account holder associated with the email account at the time of entry will be deemed to be the entrant. A selected entrant may be required to provide proof that he/she is the authorized account holder of the email address. The sole determinant of the time for the purposes of a valid entry in this Contest will be the contest server machine(s).

13. The Sponsor reserves the right to cancel or suspend this Contest or change these Rules for any reason, at any time, at its sole discretion, without notice to entrants, including but not limited to lack of entrants, a virus, bug or other cause beyond the reasonable control of the Sponsor corrupting the security or proper administration of the Contest.

14. All entries become the permanent property of the Sponsor and none will be returned. No correspondence will be entered into, except with the selected entrants. The Contest is subject to all applicable Canadian federal, provincial and local laws and regulations. This Contest is VOID WHERE PROHIBITED BY LAW AND IS EXPRESSLY NOT OPEN TO PARTICIPATION BY RESIDENTS OF ANY JURISDICTION OTHER THAN CANADA.

15. The Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Sponsor to administer the Contest and fulfill any Prize requirements and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Sponsor, please refer to the Sponsor’s privacy policy, available at www.kitchenaid.ca.


®/TM © 2015 KitchenAid.  Used under license in Canada.

All other trademarks are owned by their respective companies.

You might also like:


Blog: United We Create is all about possibilities, passion, prowess, inspiration and a shared love for all things food. Explore recipes, take on challenges, find tips, learn about events and so much more. Because when you have the culinary world at your fingertips, there's so much more to make.

®/™ ©2013 KitchenAid. All rights reserved. The design of the stand mixer is a trademark in Canada and elsewhere.